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Showing posts from July, 2019

Product Authentication Solutions: Counterfeiting Fighting and Prevention

Nowadays every company is aware about its brand image, that is not only a trademark but it is reciprocates the identity of the business and the reliability that it provides to their customer. It reflects the nature and the character of the business and therefore, any problem in maintaining the brand image and reputation results in huge loss. Innovations and developments in the internet has been an advantage to brand development. Yet with adverse practices such as product, duplication and forgery results in negative brand image. It’s about keeping its value for the end-user.  Warranty Void Sticker Most brand protection solutions do not hold an absolute anti-counterfeiting process in it. It simply scans the internet to identify any brand and trademark infringement. Product and brand counterfeiting leads to brand corrosion along with financial losses. For example, for an opulent retail, high-tech or pharmaceutical goods company, where the margin of losses is higher, the visibility...

Different Types of Barcodes

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In today’s world barcodes play an essential role in efficiently managing businesses and sales all over the world. They provide a flexible means to capture and share data electronically. Every character in a barcode is articulated as a series of narrow and wide bars. They have unique start and stop codes that can be scanned forward and backward with the help of barcode scanners. The barcode scanner sends a signal to the computer so that the barcode information is decoded. A diversity of barcodes exists for a wide range of applications . •    Numeric-only Barcodes – Numeric-only barcodes can encode only numbers, therefore, their name.  It includes the Universal Product Code (UPC) and is commonly used in United States and Canada. Numeric-only barcodes  asset tags  are used for self checking and error correction. They are usually used in retail stores, library systems and telecommunication equipment. •    Alpha-numeric Barcodes – ...