Product Authentication Solutions: Counterfeiting Fighting and Prevention
Nowadays every company is aware about its brand image, that is not only a trademark but it is reciprocates the identity of the business and the reliability that it provides to their customer. It reflects the nature and the character of the business and therefore, any problem in maintaining the brand image and reputation results in huge loss. Innovations and developments in the internet has been an advantage to brand development. Yet with adverse practices such as product, duplication and forgery results in negative brand image. It’s about keeping its value for the end-user. Most brand protection solutions do not hold an absolute anti-counterfeiting process in it. It simply scans the internet to identify any brand and trademark infringement. Product and brand counterfeiting leads to brand corrosion along with financial losses. For example, for an opulent retail, high-tech or pharmaceutical goods company, where the margin of losses is higher, the visibility of the precise product...