Product Authentication Solutions: Counterfeiting Fighting and Prevention



Nowadays every company is aware about its brand image, that is not only a trademark but it is reciprocates the identity of the business and the reliability that it provides to their customer. It reflects the nature and the character of the business and therefore, any problem in maintaining the brand image and reputation results in huge loss. Innovations and developments in the internet has been an advantage to brand development. Yet with adverse practices such as product, duplication and forgery results in negative brand image. It’s about keeping its value for the end-user.
Most brand protection solutions do not hold an absolute anti-counterfeiting process in it. It simply scans the internet to identify any brand and trademark infringement. Product and brand counterfeiting leads to brand corrosion along with financial losses. For example, for an opulent retail, high-tech or pharmaceutical goods company, where the margin of losses is higher, the visibility of the precise products that are being counterfeited along with the discounts are essential for being able to fight brand erosion and revenue loss. In order to help this situation solution providers have come up with product authentication solutions that provide proper enforcement services.
These top-notch product authentication solutions are aptly designed for forged detection in several industry verticals. The solution helps in detecting the violator and responding consequently. Though, the suspect criteria vary according to the kind of industry. For instance, in case of high-tech industry, products that are generally sold at higher discounts, more than 50 percent are suspects. Likewise, when it comes to the pharmaceutical industry, the main criterion is the volume of goods sold through the unrecognized medium other than the price factor. The contemporary pharmaceutical authentication solutions help to find these suspects and fight against them.
The product authentication solutions from the finest companies provide the user with various benefits to ensure that the people are getting the best solutions. Many companies have found some solution to challenge the counterfeit problems and ensure that people a safe life. Not only the people are insecure due to the unhygienic products but also even the businessperson whose products are counterfeits are under threat as their brand value is diminishing day by day.
With time and tide, these problems have raised and now many companies from small to big are facing these problems. With the necessity and demand, few companies have evolved who are into providing solution to the anti-counterfeiting problems. Placing holograms, security throughcode numbers and much more are used to ensure that the products and the solutions are authentic and the people can easily get the reliable product.
The security label and tamper evident products:  stickers, seals are the best solution to anti-counterfeiting. Such labels usually can combine a variety of security features such as customization with company logo, serial number or qr and or bar code.
Product authentication solutions helps in ensuring that the products are delivered safe to the user and your brand image is secured, with a great relation between price and performance.

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